Empowered Campaign
An advertising campaign was launched to promote a premier collection of leotards by Russian Pointe brand — Empowered. We were inspired by the elegance of ballerinas. The refinement of their movements pushed us to create these posters where the lettering gently intertwines with the dancers, reflecting the beauty of the body shape and grace of the dancer.
Awards
2019, ADC Merit Award, USA
2019, Communication Arts Award of Excellence, USA
Client
Russian Pointe
Art-direction & Design
Maksim Arbuzov
Lettering
Olga Kovalenko, aka Letterka
Motion Design
Jan Schepp