Empowered Campaign

An advertising campaign was launched to promote a premier collection of leotards by Russian Pointe brand — Empowered. We were inspired by the elegance of ballerinas. The refinement of their movements pushed us to create these posters where the lettering gently intertwines with the dancers, reflecting the beauty of the body shape and grace of the dancer.

Awards

2019, ADC Merit Award, USA

2019, Communication Arts Award of Excellence, USA

Client
Russian Pointe

Art-direction & Design
Maksim Arbuzov

Lettering
Olga Kovalenko, aka Letterka

Motion Design
Jan Schepp